ONE BRAND, MANY MARKETS: MASTERING MULTINATIONAL FASHION MARKETING

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In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja explore how fashion brands grow across borders while staying authentic. Joining them are Iftekhar Mallick, General Manager at Beximco Group and former member of the senior leadership team at Bata Group, and Emma Pritchard, Senior Lecturer in Fashion Marketing and Innovation at Southampton Solent University in the United Kingdom. Together, they unpack strategies for entering new markets, balancing global identity with local culture, and using technology responsibly. From Zara’s localization in India to Bata’s resilience in South Asia and LVMH’s data-driven personalization, this episode offers a masterclass in how fashion thrives globally without losing its soul.