Multinational Fashion Marketing: Insight’s from Iftekhar Mallick & Emma Pritchard

In this Good to Great Podcast episode, hosts Masrur Rahman and Timea Héjja sit down with Iftekhar Mallick of Beximco Group and Emma Pritchard of Southampton Solent University to explore how fashion brands expand across borders while staying authentic, balancing global identity with local culture through smart strategy and responsible use of technology.