UNVEILING THE CRAFTED REPORT: SOUTH ASIA’S BLUEPRINT FOR A MORE TRANSPARENT INDUSTRY
In this episode of the Good to Great Podcast, host Masrur Rahman speaks with Carry Somers, co-founder of Fashion Revolution and the League of Artisans. Together they unpack the Crafted Report, a first-of-its-kind benchmark that reveals how South Asia’s artisan communities are reshaping global supply chain transparency. From wage insecurity and cultural appropriation to innovative tools like eco-mapping, blockchain, and digital product passports, Carry lays out a blueprint for moving from extractive practices to equitable partnerships. This conversation highlights how South Asian artisans are not just heritage keepers but co-creators of tomorrow’s more transparent industry.
ONE BRAND, MANY MARKETS: MASTERING MULTINATIONAL FASHION MARKETING
In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja are joined by Iftekhar Mallick (Beximco Group, formerly Bata Group) and Emma Pritchard (Southampton Solent University) to discuss how fashion brands expand internationally while staying authentic. They explore strategies for market entry, balancing global identity with local culture, and the responsible use of technology - drawing on examples from Zara, Bata, and LVMH.
AFRO FUTURIST THREADS: WEAVING AFRICA'S FASHION FUTURE
In this episode of the Good to Great Podcast, host Tamara Héjja speaks with Ugandan designer Katende Godfrey, Co-founder and CEO of IGC Fashion. They discuss how African fashion is shaping global culture through Afrofuturism, storytelling, and sustainability—highlighting the idea that “Africa has always been sustainable” and showing how style can serve as both identity and legacy.
HOW WORLD FAIR TRADE ORGANIZATION (WFTO) OPENS DOORS TO EUROPE
In this episode of the Good to Great Podcast, hosts Azwad Mostafiz and Timea Héjja are joined by Caterina Occhio (WFTO Europe Board Representative, ESG & Sustainability Advisor, and founder of SeeMe) and Jette Lore Ladiges (Independent Global Board Member of WFTO, CEO of El Puente). They discuss how local craft, home décor, and fashion brands can enter the European market—tackling regulations, fair pricing, design innovation, and digital platforms. Highlighting WFTO’s guarantee system and global networks, the conversation shows how artisans can connect with buyers and even collaborate with luxury brands.
FUTURE OF FASHION: AI - GENERATED CONTENT & THE FUTURE OF BRAND STORYTELLING
In this episode of the Good to Great Podcast, hosts Timea Héjja and Tamara Héjja talk with George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, about how artificial intelligence is transforming fashion brand storytelling. From design and marketing to operations, George shares how GQ uses AI to boost creativity, drive personalization, and enhance consumer engagement—while staying authentic and tackling ethical challenges.