Multinational Fashion Marketing: Insight’s from Iftekhar Mallick & Emma Pritchard

In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja are joined by Iftekhar Mallick (Brand Marketing Professional) and Emma Pritchard (Marketing Lecturer at Southampton Solent University) to discuss how fashion brands expand internationally while staying authentic. They explore strategies for market entry, balancing global identity with local culture, and the responsible use of technology - drawing on examples from Zara, Bata, and LVMH.