ONE BRAND, MANY MARKETS: MASTERING MULTINATIONAL FASHION MARKETING
In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja are joined by Iftekhar Mallick (Beximco Group, formerly Bata Group) and Emma Pritchard (Southampton Solent University) to discuss how fashion brands expand internationally while staying authentic. They explore strategies for market entry, balancing global identity with local culture, and the responsible use of technology - drawing on examples from Zara, Bata, and LVMH.
AFRO FUTURIST THREADS: WEAVING AFRICA'S FASHION FUTURE
In this episode of the Good to Great Podcast, host Tamara Héjja speaks with Ugandan designer Katende Godfrey, Co-founder and CEO of IGC Fashion. They discuss how African fashion is shaping global culture through Afrofuturism, storytelling, and sustainability—highlighting the idea that “Africa has always been sustainable” and showing how style can serve as both identity and legacy.
FUTURE OF FASHION: AI - GENERATED CONTENT & THE FUTURE OF BRAND STORYTELLING
In this episode of the Good to Great Podcast, hosts Timea Héjja and Tamara Héjja talk with George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, about how artificial intelligence is transforming fashion brand storytelling. From design and marketing to operations, George shares how GQ uses AI to boost creativity, drive personalization, and enhance consumer engagement—while staying authentic and tackling ethical challenges.