AI-Powered Fashion Marketing: How Brands Create Content with AI
In this Good to Great Podcast episode, hosts Timea Héjja and Tamara Héjja sit down with George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, to explore how AI is transforming fashion brand storytelling through smarter design, marketing, and operations, and why early adopters gain a decisive competitive edge.
Multinational Fashion Marketing: Insight’s from Iftekhar Mallick & Emma Pritchard
In this Good to Great Podcast episode, hosts Masrur Rahman and Timea Héjja sit down with Iftekhar Mallick of Beximco Group and Emma Pritchard of Southampton Solent University to explore how fashion brands expand across borders while staying authentic, balancing global identity with local culture through smart strategy and responsible use of technology.
Afrofuturism & Sustainable Fashion: Katende Godfrey on Africa's Design Future
In this Good to Great Podcast episode, host Tamara Héjja sits down with Ugandan fashion designer Katende Godfrey, Co-founder and CEO of IGC Fashion, to explore how African fashion is redefining global culture through Afrofuturism, storytelling, and sustainability, and how style can empower communities and position Africa as a leader in the future of fashion.