ONE BRAND, MANY MARKETS: MASTERING MULTINATIONAL FASHION MARKETING

In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja are joined by Iftekhar Mallick (Beximco Group, formerly Bata Group) and Emma Pritchard (Southampton Solent University) to discuss how fashion brands expand internationally while staying authentic. They explore strategies for market entry, balancing global identity with local culture, and the responsible use of technology - drawing on examples from Zara, Bata, and LVMH.