FUTURE OF FASHION: AI - GENERATED CONTENT & THE FUTURE OF BRAND STORYTELLING

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In this podcast session hosted by Timea Héjja and Tamara Héjja on the Good to Great Podcast, George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, shares how artificial intelligence is revolutionizing fashion brand storytelling. From boosting creativity and productivity to maintaining authenticity and addressing ethical challenges, George explains how GQ integrates AI across design, marketing, and operations. Listeners will gain insights into how AI is driving personalization, accelerating content creation, and reshaping consumer engagement, and why fashion brands that embrace it early gain a decisive edge.