FUTURE OF FASHION: AI - GENERATED CONTENT & THE FUTURE OF BRAND STORYTELLING

In this episode of the Good to Great Podcast, hosts Timea Héjja and Tamara Héjja talk with George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, about how artificial intelligence is transforming fashion brand storytelling. From design and marketing to operations, George shares how GQ uses AI to boost creativity, drive personalization, and enhance consumer engagement—while staying authentic and tackling ethical challenges.