HOW WORLD FAIR TRADE ORGANIZATION (WFTO) OPENS DOORS TO EUROPE

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In this Good to Great Podcast episode, hosts Azwad Mostafiz and Timea Hejja welcome Caterina Occhio, Europe Board Regional Representative of the World Fair Trade Organization (WFTO), ESG & Sustainability Advisor, and founder of SeeMe, a pioneering ethical jewelry brand whose iconic heart-shaped pieces are handcrafted by women survivors of violence. Joining her is Jette Lore Ladiges, Independent Global Board Member of WFTO and CEO of El Puente. Together, they explore how local craft, home décor, and fashion brands can break into the European market. From navigating strict regulations and fair pricing to elevating design and leveraging digital platforms, they reveal how WFTO’s guarantee system and global networks empower artisans to connect with buyers and collaborate with luxury brands. A must-listen for entrepreneurs, artisans, and anyone passionate about fair trade and sustainable fashion.