HOW WORLD FAIR TRADE ORGANIZATION (WFTO) OPENS DOORS TO EUROPE

In this episode of the Good to Great Podcast, hosts Azwad Mostafiz and Timea Héjja are joined by Caterina Occhio (WFTO Europe Board Representative, ESG & Sustainability Advisor, and founder of SeeMe) and Jette Lore Ladiges (Independent Global Board Member of WFTO, CEO of El Puente). They discuss how local craft, home décor, and fashion brands can enter the European market—tackling regulations, fair pricing, design innovation, and digital platforms. Highlighting WFTO’s guarantee system and global networks, the conversation shows how artisans can connect with buyers and even collaborate with luxury brands.