THE
CRAFTED
REPORT
In discussion with Carry Somers,
Co-Founder of the League of Artisans and Fashion Revolution
Recent Episodes
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UNVEILING THE CRAFTED REPORT: SOUTH ASIA’S BLUEPRINT FOR A MORE TRANSPARENT INDUSTRY
In this episode of the Good to Great Podcast, host Masrur Rahman speaks with Carry Somers, co-founder of Fashion Revolution and the League of Artisans. Together they unpack the Crafted Report, a first-of-its-kind benchmark that reveals how South Asia’s artisan communities are reshaping global supply chain transparency. From wage insecurity and cultural appropriation to innovative tools like eco-mapping, blockchain, and digital product passports, Carry lays out a blueprint for moving from extractive practices to equitable partnerships. This conversation highlights how South Asian artisans are not just heritage keepers but co-creators of tomorrow’s more transparent industry.
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ONE BRAND, MANY MARKETS: MASTERING MULTINATIONAL FASHION MARKETING
In this episode of the Good to Great Podcast, hosts Masrur Rahman and Timea Héjja explore how fashion brands grow across borders while staying authentic. Joining them are Iftekhar Mallick, General Manager at Beximco Group and former member of the senior leadership team at Bata Group, and Emma Pritchard, Senior Lecturer in Fashion Marketing at Southampton Solent University in the United Kingdom. Together, they unpack strategies for entering new markets, balancing global identity with local culture, and using technology responsibly. From Zara’s localization in India to Bata’s resilience in South Asia and LVMH’s data-driven personalization, this episode offers a masterclass in how fashion thrives globally without losing its soul.
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AFRO FUTURIST THREADS: WEAVING AFRICA'S FASHION FUTURE
In this episode of the Good to Great Podcast, host Tamara Héjja sits down with Ugandan fashion designer Katende Godfrey, Co-founder and CEO of IGC Fashion. Together they explore how African fashion is redefining global culture through Afrofuturism, storytelling, and sustainability. From the idea that “Africa has always been sustainable” to the role of fashion as a language of identity and legacy, this conversation reveals how style can empower communities and position Africa as a leader in the future of global fashion.
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HOW WORLD FAIR TRADE ORGANIZATION (WFTO) OPENS DOORS TO EUROPE
In this Good to Great Podcast episode, hosts Azwad Mostafiz and Timea Hejja welcome Caterina Occhio, Europe Board Regional Representative of the World Fair Trade Organization (WFTO), ESG & Sustainability Advisor, and founder of SeeMe, a pioneering ethical jewelry brand whose iconic heart-shaped pieces are handcrafted by women survivors of violence. Joining her is Jette Lore Ladiges, Independent Global Board Member of WFTO and CEO of El Puente. Together, they explore how local craft, home décor, and fashion brands can break into the European market. From navigating strict regulations and fair pricing to elevating design and leveraging digital platforms, they reveal how WFTO’s guarantee system and global networks empower artisans to connect with buyers and collaborate with luxury brands. A must-listen for entrepreneurs, artisans, and anyone passionate about fair trade and sustainable fashion.
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FUTURE OF FASHION: AI - GENERATED CONTENT & THE FUTURE OF BRAND STORYTELLING
In this podcast session hosted by Timea Héjja and Tamara Héjja on the Good to Great Podcast, George Hartel, Chief Commercial and Development Officer at GQ Group Thailand, shares how artificial intelligence is revolutionizing fashion brand storytelling. From boosting creativity and productivity to maintaining authenticity and addressing ethical challenges, George explains how GQ integrates AI across design, marketing, and operations. Listeners will gain insights into how AI is driving personalization, accelerating content creation, and reshaping consumer engagement, and why fashion brands that embrace it early gain a decisive edge.