The Longest Game: How Family Businesses Survive, Evolve, And Endure Across Generations

In this Good to Great Podcast episode, hosts Masrur Rahman and Jeremy Simonetto sit down with George Hartel, the outsider who helped turn a sixty-year-old Thai institution, GQ Apparel, into a number one online menswear brand, and Professor Thomas Clauss of Witten/Herdecke University, a leading authority on family enterprise, to ask why the companies built to think in generations so often stumble at the handover. Shirtsleeves to shirtsleeves in three generations, the saying goes. Hartel reveals what it takes to reinvent a business steeped in tradition, while Clauss maps why families resist change and how the best build something enkelfähig, fit for the grandchildren.