THE BUSINESS OF APPAREL AESTHETICS: TURNING DESIGN IDEAS INTO SCALABLE PRODUCTS

In this episode of the Good to Great Podcast, hosts Tamara Héjja and Timea Héjja talk with global fashion strategist Bharat Pratap Singh about how a single design idea becomes a product worn around the world. Having worked with brands including ZARA, H&M, American Eagle Outfitters Inc., PULL&BEAR, C&A, River Island, PVH Corp., Calvin Klein, Ralph Lauren, and UNIQLO, Bharat explains what makes certain ideas scale globally while others don’t. He shares how trends like Barbiecore and Craftcore develop, how culture shapes what sells in different markets, and how technology is changing design, sampling, and production. They also discuss sustainability, the future of global fashion, and the thinking behind fast, high-impact product decisions. This conversation gives a rare, inside look at how global fashion really works and what brands need today to succeed.